It’s the fourth largest continent and ranked fifth in terms of population. The most powerful countries in Latin America are Brazil, Argentina, and Colombia, which are the largest sources of foreign investment.
Argentine and Brazilian countries with free markets on the continent are primarily dependent on foreign investment in natural resources like gas and oil. Most of their economy relies on the export of natural products. Colombia does not have a free market, and most businesses belong to giant corporations or monopolies. Still, there is a high demand for firms in security (facilities, cyber, personal protection).
A key thing that is characteristic of most Latin America when you come to do business, as opposed to many other global markets. Maintaining close relationships with the customers is needed even before heading to the sales process. You need to spend time getting to know them and gaining their trust.